Ebay Classifieds sets big change in motion: Portal unrecognizable

Ebay classifieds is changing: users will soon have to adapt to fundamental changes, but they can also look forward to new functions.

Dortmund – Just buy a used bike at a bargain price or give away the old trunk from the basement – Ebay classifieds is one of the most popular advertising portals and, according to its own information, has around 30 million users in Germany. And it is precisely they who now have to adapt to a far-reaching change in the online marketplace.

Ebay classifieds unrecognizable: Big changes are coming

It all started with the sale of the parent company Ebay Classifieds Group to the Norwegian company Adevinta in 2021. This laid the foundation for Ebay classifieds to only be indirectly connected to the US giant and auction portal Ebay.

Part of the deal is said to have been the clause that the online marketplace may only use the eBay name for three years after the takeover. 2024 would be the end of it. When looking for a new name, one wondered what Ebay classifieds would be without Ebay, says Paul Heimann, CEO of the portal. The answer is simple: classified ads.

It is now clear: Ebay classifieds will soon lose the suffix Ebay and will then only be called classifieds. It is not yet known whether this will be the case before 2024 or only when the contractual period expires. The portal only says that the changes are to be made visible to users by mid-2024 at the latest.

Ebay classifieds is planning big changes: Portal removes Ebay from the name

Wait, are you talking about changes? So are there any other news in classifieds coming up? Again, the answer is simple: yes. In the course of the name change, the domain classifieds classifieds.de was immediately secured. Bargains and offers will soon be found there and no longer on ebay-kleinwerbung.de.

But that's not all. With the name change comes a new logo. What that will look like is still a secret. Here, too, the parent company may have made specifications at the time of sale and, if necessary, imposed restrictions on the logo colors.

Ebay Classifieds: New name, new logo and new features

Both the name and the logo change will initially not have a major impact on users-some may even go unnoticed. But not the other two innovations that the portal plans to implement shortly.

The new Buy direct function is to be introduced soon. Something similar is already known from Vinted, the digital marketplace for clothing: there is also a Buy Direct button here. This enables users to purchase a product directly without prior negotiations.

Ebay classifieds also justify the step in this way. Buy directly should accelerate the purchase or sale via the platform. According to a recent announcement by the portal, private sellers who post offers with a fixed price enable interested parties to buy directly – without prior contact or lengthy negotiations.

Ebay classifieds users can rejoice: Buy directly function will be available soon

The purchase is thus processed via the portal and the Secure payment function that has already been introduced. As soon as the seller has received the money, he is informed of the address and the desired shipping options of the buyer and can send the goods.

Not only the trade should be simplified, Ebay also wants to improve classifieds in terms of security. Again and again, users of the portal fall victim to nasty scams and phishing attacks. In order to minimize the attacks, they now want to introduce the so-called two-factor authentication-other portals such as Google or banks such as ING have long since established this as a fixed constant when logging in.

It is not yet known exactly how the new and secure registration process for Ebay classifieds will look like. However, the introduction is planned for the next few weeks, according to the online portal. Users can be excited.

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List of rubrics: © Bihlmayerfotografie/Imago

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