'Fan Demick Benefits' falls… When preparing a soft landing plan in the game industry

[ Park Yeo-jin reporter] The flow of 'Fan Derick benefits' is observed in the game industry, which has been growing every month since early 2020. In addition to the expansion of labor costs, it is pointed out that game companies should prepare soft landing plans as the launch schedule of major anticipated works is delayed next year.

According to the game industry on the 1st, the game trading amount has recently declined last year. According to the analysis of DEX, a mobile market, the domestic mobile market game trading amount, which combines Google Play, Apple App Store, and One Store, has reached a 25% decrease in September this year since reaching approximately 77.7 billion won in November last year. It fell to 37.2 billion won. Considering that it recorded 330.4 billion won in October 2019, before the spread of Corona 19, it is still high, but it is likely to continue to decline by next year.

In fact, the global mobile game market has already continued to decline since last year. According to the sensor tower, global mobile game sales (Google Play and Apple App Store) peaked at $22.6 billion (about 30 trillion won) in the first quarter of 2021 and fell from 3Q. As of 2Q, it grew by 33%and 8%year-on-year from 2020 to 2021, but decreased by 7%by 2022.

The same is true for PC games. According to VG Insight, a video game market research firm, the global PC game platform 'Steam' is based on monthly sales in October 2019, $535 million in 2020, $6240 million in 2021 It continued to increase, but it decreased to $570 million last month.

In 2023, it is expected that game sales will decrease as they enter 'end-commander', such as returning to Corona 19, and domestic large game companies are also pursuing soft landing plans for decrease in sales.

For example, NC soft has expanded its global sales by maintaining a solid sales ranking by focusing on the existing 'Lineage' series update this year. Net marble and NHN decided to reduce recruitment and focus on labor costs to reduce costs in August earnings announcements.

An official in the game industry said, This year's game industry's sales have been predicted in the industry.